This is the design details of the Video Editing Template, feature 02 of Dreaming Elf. I lead the design of this feature mainly by collaborating with engineers.
1. Brief
2. Context
01 EasyCut: A Novice-Friendly Video Editing App
02 Problem
Normal users find it difficult to produce high-quality videos without professional video editing skills
To produce well-made videos, users have to jump out to use editing tools and back again to post in Tiktok
03 The Chance
There were successful cases of mini-game in TikTok connecting directly with EasyCut video templates.
3. Ideation
I led the cooperation with EasyCut — a video editing app by Tiktok company. I collaborated with product operations to organize video template creators to create templates for Dreaming Elf.
4. Flow
Then I worked with engineers in structuring the page flow so that users of Dreaming Elf can use these templates to edit videos directly in TikTok instead of jumping out to EasyCut.
5. Paper Prototype
I made a simple paper prototype to show the design idea, brought it to the weekly product meeting to discuss with engineers and designers, and presented it to the Head of Product Manager.
6. Wireframes
The wireframe is quite straightforward for this feature, but the backend is technically challenging. The engineering team finished multiple rounds of API testing to make sure the templates get called across apps.
7. Delivery
Delivery
Choose the preferred template
Select photos or videos to edit
Get a perfectly-cut video with great music
Post and share!