This is the design detail of the Donation Certificate, feature 03 of Dreaming Elf. I lead the design of this feature in collaboration with graphic designers, motion designers, data scientists, and engineers.

1. Brief

2. Context

The problems of the existing version of donation certificate include:

1. Users don’t feel like sharing the donation certificate because it’s a static picture, too dull in design, and doesn’t fit well with the video size

2. Users don’t build a sense of belonging or accomplishment from the current certificate

3. Lack of important information about the users’ donation data

3. Ideation

4. Competitive Audit

4. What Data to Include

5. Wireframes

6. Graphic Design

I did this part in collaboration with graphic designer and animation designer, who played the leading role.

Design Cutoff

In order to promote more interactions between friends and encourage users to keep donating, I designed a certificate collection wall for friends to visit. While considering that

1. Many users mentioned in user research that the game is too complicated

2. The button of certificate in a friend’s house is hard to find

3. Technically, structuring the certificate data for each player is a challenge

I discussed this with the Product Head and decided to not include this feature in the launch.

7. Delivery

You are very welcome to check other subprojects here

And for sure, feel free to go back to the main page of Dreaming Elf :)