This is the design detail of the Mini Camera Game, feature 06 of Dreaming Elf. I participated in designing this feature in collaboration with the other 2 Product Managers (PM) on the team. I mainly cooperated with PMs in ideation and then with product operations, graphic designers, motion designers, and engineers in launching the game.

1. Brief

2. Context

With the following considerations in mind:

1. Many people find the game dull after playing it for a while

2. It’s harder and harder to collect bubbles to donate a book

3. The mini-camera game is a proven efficient method in TikTok to promote products and reach the new audience

4. The team has plans to build Dreaming Elf IP and start the very first trial

the team decided to build a mini-camera game of Dreaming Elf as an MVP.

3. Ideation

I participated in the ideation process, assisting the other 2 Product Managers and engineers in designing the game flow. I brought up several ideas that are applied in the final design

1. Book-related: players who take interest and click into the game are more likely to convert to Dreaming Elf users

2. Technically feasible: players control the game with their eyes or nose

3. Encourage share and post to get higher scores: players are more willing to share, and with greater volumes of videos, it’s more likely that we can reach a large audience.

4. Delivery

You are very welcome to check other subprojects here

And for sure, feel free to go back to the main page of Dreaming Elf :)